Agents of Change: DMO Website Mindtrip Integration - Chatbot to Traveler Intelligence System
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Join us for Brand USA's next Agents of Change webinar.
Mindtrip powers the AI trip planner on Brand USA's consumer website, VisitTheUSA.com, and every conversation it captures feeds a traveler intelligence system: real questions from international travelers, in their own words, tagged to specific destinations and joined to our traffic and media data.
Matt Nicoletta, Sr. Manager, Marketing Analytics & Business Insights, joins Janette Roush, SVP, Innovation & Chief AI Officer, to walk through how we built the integration and the analytics methodology behind it—integrating chatbot analytics with standard website analytics, building custom metrics, and using LLM-based natural language processing to analyze chat transcripts at scale. The example is Mindtrip, but the concepts extend to any AI itinerary planner.
Why it matters: International travelers are adopting AI for travel planning faster than any other audience — and they're talking to us.